Reason No. 6: Demos Deliver Proven ROI

Welcome to our “Top 10 Reasons to Use a Demo” series with Reason No. 6: Demos Deliver Proven ROI.

In the age of instantaneous sound and motion, video is the most powerful way to affect purchasing behavior. Consumers worldwide are turning to video in droves through an unprecedented number of platforms, YouTube leads the pack with a jaw dropping four billion daily visitors, then the popular photo app  Instagram recently got in on the video action and there is also the top trending app Vine. Indeed, video can be a game changer when it comes to your sales conversions.

A sampling of the statistics:

  • Retail websites that feature videos increase their conversions by 30%;

  • People who view a web-based video are 64% more likely to purchase than other site visitors;increasing-conversion-rate-with-video

  • Video in email marketing has been shown to increase click-through rates by over 96%;

  • Over 90% of shoppers found video useful in making purchase decisions;

And for a business, there are a multitude of means to deliver these videos whether via smartphone (among 18- to 34-year-olds, smartphones now match desktops and laptops as a video delivery device) or embedded in your email marketing efforts.  In fact, more than 25% of today’s most successful email marketers currently utilize video in emails with results that include measurable increases in click-through and conversion rates, as well as 40% higher monthly revenue vs.  those that don’t use video.

So for an ROI that makes your fiscal efficiency as elementary as ABC, see for yourself how video demos can produce proven sales and marketing results.