You have probably heard a lot of the talk on “influencer marketing” in recent months, but you might be questioning how it can benefit your brand or what it even is really? Digital influence is defined as largely a phenomena of social networking and involves the ability to create an effect, change opinions or behaviors, and drive measurable outcomes online. Individuals with digital influence are thought leaders in their industries who have robust engaged followings and wield substantial credibility. Digital influencers are also very willing to engage with brands in their industry and share branded content that provides value with their audiences, which could provide big rewards for your business.
This sounds great, right? Well, if you think so but don’t know where to start check out this recent infographic that will show you how to find the experts and what to do from there to grow your influencer marketing network.
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