As social media continues to grow in popularity and prove its effectiveness, we think it is safe to assume that most companies should have a social media presence by now. But, if you are like some companies and still aren’t on social media or you want to be and just don’t know where to begin, this Slideshare might just be the push in the right direction that you need.
In 6 Questions to Lead You to a Social Media Strategy by Mark Schaefer you will find a roadmap to a successful social media marketing strategy. Answering these six questions might not come easy to you and your organization, especially the first one “Fill in the blank: Only we ___.”
However, once you have answered these questions, a solid social media marketing strategy should fall into place and you should be able to miss some big potholes along your way to social media marketing success.