Have you heard that 49% of B2B Marketers see measuring content effectiveness as their biggest content marketing challenge?
It’s true, and as the role content marketing plays in a successful marketing strategy grows it will only be more vital that marketers master measurement or risk missing out on the real ROI of their efforts.
And that is why we have to share this infographic all about content marketing measurement from the team at Captora with you. They beautifully put together all the data and information you need to know when looking to more accurately measure your content’s effectiveness. It will show you insights from how to more efficiently organize goals for content marketing, to what metrics are best to track and a whole lot more.
Check it out, and get on your way to conquering the challenge of effectively measuring your content’s effectiveness.