A few months ago we showed you how to get in “The In Crowd” with influencer marketing but if you haven’t yet, now is definitely the time. With the recent news that Twitter acquired the influencer network for social video stars Niche, all the signs point to influencer marketing being an extremely viable option for brands and marketers big or small.
If you want to get started today with influencer marketing the Slideshare below has you everything you need to know. It will you show step by step how to plan an influencer marketing strategy that will work in symbiosis with your content marketing to accomplish goals and drive better return on investment.
Speaking of return on investment, according to a recent report marketers who implemented an Influencer Marketing program in 2014 received $6.85 in earned media value for every $1.00 of paid media.