Explainer Video Success: Red Hat JBoss BPM Suite

Red Hat introduces the Business Resource Planner, a new capability available with the leading open source business rules management system – JBoss BPM Suite. Red Hat’s Business Resource Planner is a powerful solution that optimizes the complexities of resource management. Allowing customers to focus on the high-level objectives, BRP delivers a unique value proposition. In this explainer video, Red Hat wanted Autodemo’s help to visualize how their solution could benefit the logistics and healthcare industries.

Red Hat JBoss BPM Suite Explainer Video (3:12)

About This Explainer Video

Resource optimization can be a complex topic. To meet the objectives of this project, Autodemo created an explainer video with multiple goals in mind. We wanted to make reference to the resource complexities within a large enterprise, while doing so in a simple, visually appealing manner. The colorful motion graphics served this function. Additionally, we wanted to connect with the viewer’s pain points. The IT decision makers within the logistics and healthcare industries were selected for their particular need for a powerful and flexible resource planning solution.

Appealing to Multiple Audiences Through Scenarios

Autodemo uses scenario-based content in both explainer and demo videos because it shows a real world example of the benefits of the solution. In the case of this explainer, we explore the world of Jim, the IT Director at a global logistics company and Linda, the Application Architect at a major hospital. Showcasing common resource related problems from Jim and Linda’s perspectives makes an emotional connection with the everyday problems of the viewer. The best videos make an emotional connection with the viewer and show how the solution — in this case, Red Hat’s Business Resource Planner — can solve their real world problems.

About Red Hat Software

Red Hat is the world’s leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As a connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Learn more at http://www.redhat.com.

About Autodemo

Autodemo is the explainer and demo video leader. Our team of scriptwriters, designers and producers custom-build videos that increase awareness, leads and sales. Since 1998, Autodemo videos have helped hundreds of technology, healthcare and financial companies prove the power of their solutions. Clients include Red Hat Software, eBay, Optum, Expedia, CSC, and Marketo. Autodemo’s HQ is in a repurposed church in Louisville, Kentucky. Learn more and see samples at www.autodemo.com.

Contact Autodemo today at info@autodemo.com or 502-581-1300.