The Video Marketing Hero’s Utility Belt

A business marketing plan has many tools to use in its utility belt. The path to ideal video marketing begins with establishing a voice for your brand. Your story begins with great visuals that can pop on your business’s landing page. 88% of visitors stay longer on a site with prominent video displayed. From there, video marketing succeeds when you measure your means of distribution. What will serve your product or service best? Blogging, social media or email marketing? While all three are essential, your key market will favor one over the other.

60% of viewers will watch video before reading any site text. What does this mean for capturing attention on blogs, social pages and initial emails? Videos in email have been shown to increase click-through rates by over 96% on the first introductory email. Social media video is shared 1200% more times than links and text combined. Blogging succeeds by placing video in the title and using embeds to keep eyes on your targeted text. Basically, video helps with the discovery of your business’s talking points.

Brightcove offers a handy infographic that covers all aspects of the video marketing utility belt. 88% of businesses say that video is an important part of their marketing strategy. Discovery and analysis of your findings play into the final steps of the video marketing utility belt. 62% of businesses who use video believe that video has increased the amount of organic traffic they receive. If video marketing is making heroes out of businesses, then why haven’t you strapped on your utility belt and joined them?