What Makes a Video Marketing Strategy Worth Having?

The day has come. You are your company’s best marketer, but you need to justify having a video marketing strategy to the executive influencers in your organization. Videos increase a consumer’s understanding of your product/service by 74%. That same consumer is exposed to 32 videos per month. If that number doesn’t impress your corporate influencers, then cast out the larger pool of market penetration. In a single day, 100 million consumers are online and viewing videos. While your business might not reach all of them, video increases the odds of maximizing penetrating that market. 80% of those consumers remember the videos they watched and 46% of that same group takes action after viewing them.

Today’s share comes from Quicksprout. The big takeaway is videos provide a 74% increase in your visitors’ understanding of your product or service compared to pictures. But, they also increase the likelihood of your visitors purchasing your product or service by 64%. Matching that with the previous information provided, video marketing strategy is the greatest elevator pitch a marketer has for their business. What other media platform offers the chance to delve into a global market with specific information and a means to point back at their website? In addition to that, video marketing works across all demographics. There’s no need for excessively specific campaigns. Just pitch your product with a direct video and watch interest rise.