Marketing

Now that you have an explainer or demo video that highlights your solutions, we want to make sure you get as many eyes on it as possible. One of the best ways to do this is by posting your video across your company’s social media channels. If you’re wondering how to post a video to social media platforms, follow the steps below.

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Every business needs a video marketing plan. But, what does a business do once they’ve accepted they need video? First, they place a video on their website’s landing page. Landing pages with videos have up to 800% more conversions than landing pages without video. Next, all e-mail marketing must include video as an introductory measure. This …

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B2B video marketing can do amazing things for your business. 78% of buyers need to find information for their business challenge. These B2B marketers are already informed, it’s just that they don’t know what options await them. 84% of these B2B marketers prefer word of mouth, but the vast majority will turn to web search for expedite their search. …

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The day has come. You are your company’s best marketer, but you need to justify having a video marketing strategy to the executive influencers in your organization. Videos increase a consumer’s understanding of your product/service by 74%. That same consumer is exposed to 32 videos per month. If that number doesn’t impress your corporate influencers, …

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What impact does video have on digital marketing? Well, conversions increase by 49% and visitors stay two minutes longer. But, what does this mean for your business? How can having a 53% increase in appearing on the first page of Google search results help you? The answer is quite simple. Exposure. Exposure is how online video influences all digital …

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