It’s a new year and a new chance to capture your best customers. While any number of experts could spend a social media post recommending outside links, Autodemo has decided to give you a sampling of the best information available to B2B marketers in early 2016. Read and enjoy! Make micro videos for your product

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Live technology demos with all their pomp can generate major buzz and genuine buyer interest. That is, when they go well. When they go wrong, the presenter can’t get to the airport fast enough. While absolutely mortifying for the presenter, live demo fails can be funny and educational. Tip: Whenever anything goes wrong during …

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